Brad is an entrepreneurial leader who enjoys advising and investing in startup
companies, writing, and working with nonprofits that serve youth. Brad is finishing
up his second book – Uncommon Sense, which is packed full of ideas for leaders,
entrepreneurs and managers to get ahead and do their jobs better.
At Haverford, Brad and his roommate started a student guide business. By graduation,
they were employing a bunch of fellow students and publishing guides for about a dozen
colleges. A few years after graduating Brad started interactive agency i-FRONTIER.
The business grew from his bedroom into a top rated interactive agency. Clients
included Universal Studios, Procter & Gamble, Discovery Channel, Microsoft, Johnson &
Johnson, Pfizer and AT&T.
In 2002 Brad sold i-FRONTIER to aQuantive and joined their executive team. Brad’s
favorite role there was launching new businesses and services. Microsoft purchased
aQuantive in 2007. For MSFT Brad ran a business unit that generated small business
leads in the US, UK and Canada.
Currently, Brad advises, invests in and serves on the Boards of startup/marketing/
technology companies. Brad also focuses time on nonprofits that serve youth. Brad is
a Board Member for Big Brothers Big Sisters of Southeastern PA, Board Chair of Spark
the Wave, and he leads the Social Media Advisory Board for Big Brothers Big Sisters of
America. Brad also occasionally chaperones a fabulous HS service club’s trip to build
homes in El Salvador.
Brad co-authored Advertising on the Internet (John Wiley & Sons) and authored Banners
and Beyond: Strategies for Branding, Driving Traffic and Sales (Jupiter Research), a
report on the future of online ad creative.
Brad recently started blogging about
entrepreneurs, entrepreneurship and leadership at
